5 Things I Would Like To Change About My Industry – Coaching…

Hi guys…when I say my industry I mean Coaching. As you know I am an Executive coach and I work with a variety of different companies from Banks, to Retail Stores, to Government offices, to Oil Companies, Insurance Companies and more, but there are certain things I would change based on how coaches and coaching is viewed and these are as follows:


  1. Development is one of the first areas to go when a company is trying to cut costs. I’ve seen this every time that this is the time to spend on development as you are now doing more with less of your human resources so they need to be working at their optimum skill level as well as be able to handle the stress and streamline their abilities. But we find that the opposite happens. Companies cut down on training and development when they decide to cut costs. Big mistake.

2. Don’t jump from one vendor to the next – companies tend to start with one development coaching company or consultant then as their revenue drops they move to the less expensive vendors. This can end up causing the company to spend more because the less expensive vendor doesn’t do as much as is required to make the necessary behaviour change required in the person so it’s like placing a bandaid on a chop wound. It is an extreme temporary solution that comes to naught quickly and then the company has to return to the quality vendor and asking for a discount because of the money lost in using the first vendor. Stick with one vendor who is spreading the right jargon and type of development that your company requires and which you see works. If you want to use the less expensive vendor then use then for a certain stage of a person’s development or for entry level development.

3. Value t your local development Coaches as they are just as and sometimes more experienced than an international consultant who may talk the talk but don’t deliver after charging you a pound and a crown. We also understand our culture and as such we know how to guide and manoeuvre to get our people to convert or change their behaviour as per the needs of the Company and the individual

4. Understand the amount of work and emotional drain it takes to coach and develop a person – Coaching is an amazing process but you must have the ability to build trust with individuals quickly, you must be able to keep peoples’ confidence and you must be able to be sensitive to others while at the same time understanding and showing empathy, being a great listener and having the ability to not take things personally and not being judgemental. So clients must understand that our time is just as valuable as any other employee and not be disregarding us so that when sessions are scheduled, don’t take it for granted and show some consideration and let the coach know of any changes that may occur. On another note I must say that all coaches must have some way of cleansing them \selves emotionally of the negative energy they encounter everyday as they work to help others.

5. All Coaches not attempt to steal the intellectual property of each other. There are some who will ask for a proposal on your process then not give you the job but take your process and do it themselves internally in the organisation as if they came up with the idea. Fortunately that can’t happen with us as we take copy right very seriously and even if a company copies our process they don’t have us doing the coaching with our years of experience and understanding of how the process works.

I love what I do, I love helping others discover their potential and achieve their goals, but as i mentioned it is an exhausting process and i use Art as my way of cleansing my energy and lifting off the negative or draining energy that can occi=ur depnding on the person you’re working with. There are some who give you more energy and there are many who drain you of energy in your drive to help them and do your job.

So guys….these are what I would change and although they don’t sound too serious to you they can be quite challenging and cause some issues sometimes.

Love you guys,


Gafra (Gail)

Published by Gail Francis

Hi, I'm a mother of four, one boy and three girls ranging in ages from 26yrs to 22yrs. I own my own business that I run with my husband and we have no pets. We've had a variety of pets from dogs, cats fish etc, but things go wrong when we have pets so we decided that we are not pet people. I'm a creative person and I love to learn and share what I learn. Watercolour painting is my great love. I dream of having my art appreciated and hung on the walls of homes, offices, churches, anywhere that people can view them and start up a conversation about them. So that's a little about me, come peruse more of my site and ENJOY!!!

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